Caracalla

Story


Caracalla is a luxury British luggage brand, inspired by a passion for motorsport and travel. The company was founded in 2005 by Simon Jordan. The design philosophy behind the brand is simple; combine the best of British design with the best of Italian craftsmanship, and use only the finest materials.

We were commissioned to evaluate the existing marketing materials and on-line presence. In addition to this we worked alongside the Caracalla team to define and develop their key messages. Following on from this we designed presentation materials to be used in third party partnership deals and developed a marketing and stationery suite along with a fresh website.

As Caracalla works alongside such luxury brands as Aston Martin, Bentley and Ferrari in the motorsport sector and Sunseeker Yachts and Diageo on corporate projects we had to ensure the creative execution reflected the gravitas of the client base.