Erskine Chambers approached us to develop a unique piece of print. While prevalent in areas such as company law, insolvency and asset recovery it was felt that the full scope of the work Chambers could undertake was not being communicated with clarity to their clients. With this in mind we created the idea of connections and connectivity, both in terms of cross selling additional services but also in terms of cross-jurisdictional capabilities.
We pared back text to ensure that the piece not only provided a graphic illustration of Erskines strength in depth, it also communicated key messages simply to the target audience. Printed in two colours it was also designed to connect with the reader through a series of key fact cards and images that were effectively interchangeable and interactive giving a slightly playful twist on a serious piece.
The front and back cover was foiled onto a thick Colorplan dark grey giving a tactile finish while delivering the necessary gravitas the subject matter demanded.