Lime is a legal services provider specialising in personal injury work. We were approached to refresh their visual identity and website. We created a crisp, clear marque which has a contemporary simplicity.
Working alongside a development team we developed a visual body map to ensure the user experience was both fluid and functional. We wanted to keep the copy, clutter free and to move personal injury away from the image of ‘ambulance chasing’ which has blighted aspects of this important legal practice area. We were also sensitive to the distress and anxiety a PI action can cause the claimant. With this in mind we developed a simple look and feel and clear multi-use navigation options. Of prime concern was to ensure that the site worked effortlessly on mobile and tablet as the majority of visitors came to the site through these platforms.