Leading City law firm Memery Crystal approached Jo and Co to help promote their expertise in the field of Alternative Finance. The firm leads the field in this arena and is renowned for being the entrepreneurs law firm of choice.
Firstly we developed a promotional piece aimed at raising awareness of mini-bonds for Sports organisations; a unique way for clubs to raise finance without diluting share equity. With the conceptual hook of ‘raising more than just your game’ we were careful to use punchy, pithy text to ensure we did not baffle the target audience with jargon and legalese.
In addition to this we designed a fully responsive microsite to promote the Alternative Finance team and their achievements. We were careful again to use clear language to ensure that the copy would resonate with the target audience.