Family owned demolition business S Evans & Sons approached us to look at their brand and marketing materials. They did not have a website and the visual identity that was used had been developed when the business was predominantly working with scrap metal. It was tired, outdated and not reflective of who they were.
We repositioned the business by developing a visual identity that gave a nod to demolition, the area in which they specialise.
We utilised the imagery of wire trellising and meshing to give a unique visual look and feel. We developed this through a bespoke style of typography to be used throughout both on and off line marketing. This was developed to give the illusion of being formed out of a block of granite that was chipped away as part of the demolition process.
We produced a distinctive marketing brochure and used print to convey the fragmented look of demolished materials through a combination of die-cuts and folds. We wanted to take something that is often perceived as destructive and position it as something aesthetically pleasing. The multi-levelled cover reflected the layering of materials revealed as a building is demolished.
Working with photographer Dan Kenyon, we art directed an imagery suite that blended the spectacular with the functional to show the gritty reality of the job. In addition to this we designed a fully responsive website, stationery, e-marketing and vehicle livery.
The work won the following awards at the 2016 Transform Awards Europe:
Gold for Best Use of Typography
Gold for Best Visual Identity Industrial and Basic Sector
Silver for Best brand development project to reflect changed mission/values/positioning