Ecommerce digital agency Webtise had achieved a phenomenal rate of growth and were rapidly cementing their strong position in the marketplace. However it was felt that their previous visual identity needed a refresh.
We built on the existing positive brand values Webtise had and developed a more ‘friendly’ wordmark complete with a series of bespoke icons and illustrations.
To tie this together we produced a set of rudimentary brand guidelines to ensure coherent application of the new word marque. In addition to this we formalised the colour palette developing prime and sub brand colours.